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kaleidina
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Privacy Policy

Last Updated: December 2025

Introduction

kaleidina is committed to protecting your personal data and respecting your privacy. This policy explains how we collect, use, and safeguard your information when you use our website and services, in accordance with Singapore's Personal Data Protection Act (PDPA).

1. Data We Collect

Contact Information

  • Name and professional title
  • Email address
  • Phone number
  • Company name and address

Usage Data

  • IP address and browser type
  • Pages visited and time spent
  • Referring website information
  • Device and operating system details

Communication Data

  • Messages sent through contact forms
  • Email correspondence
  • Consultation notes and project documents

2. How We Use Your Data

We use your personal data for the following purposes:

  • Providing requested services and consultations
  • Responding to inquiries and communications
  • Improving our website and services
  • Sending relevant updates and information (with consent)
  • Complying with legal obligations
  • Analyzing website usage and performance

3. Legal Basis for Processing

We process your data based on:

  • Consent: For marketing communications and optional cookies
  • Contract: To provide requested services
  • Legitimate Interest: For business operations and website improvements
  • Legal Obligation: For compliance with Singapore regulations

4. Data Protection Measures

We implement appropriate security measures including:

  • Encrypted data transmission (SSL/TLS)
  • Secure server infrastructure
  • Access controls and authentication
  • Regular security audits
  • Staff training on data protection
  • Incident response procedures

5. Data Retention

We retain your personal data for the following periods:

  • Contact form submissions: 3 years
  • Service engagement records: 7 years (regulatory requirement)
  • Marketing communications: Until consent withdrawn
  • Website analytics: 26 months

6. Your Rights Under PDPA

You have the right to:

  • Access your personal data
  • Correct inaccurate data
  • Request deletion of your data
  • Object to data processing
  • Withdraw consent for marketing
  • Request data portability
  • Lodge a complaint with authorities

To exercise these rights, contact us at [email protected]

7. Third-Party Services

We may use the following third-party services:

Analytics

Google Analytics for website usage analysis

Hosting

Secure cloud hosting providers

Email

Professional email service providers

Communication

Secure messaging platforms

8. International Data Transfers

While we primarily store data in Singapore, some third-party services may involve data transfers outside Singapore. We ensure appropriate safeguards are in place through standard contractual clauses and adequacy decisions.

9. Changes to This Policy

We may update this privacy policy from time to time. Changes will be posted on this page with an updated revision date. Continued use of our services after changes constitutes acceptance of the modified policy.

10. Contact Information

For privacy-related inquiries:

Email: [email protected]

Phone: +65 6518 4279

Address: 1 George Street, #10-01, Singapore 049145